July’s business profile: Prime Stop

Prime Stop opened it’s first convenience store/truck stop in Wisner, Neb., in 1989. Prime Stop has since opened stores just north of Norfolk, Neb., on Highway 81 and in Wayne, Neb. This spring they purchased ATMs for their Norfolk and Wayne stores from Premier Merchants Group.

Here’s a brief question and answer session with Prime Stop management discussing their business, and the benefits of owning their own ATMs.

Question: What does Prime Stop do to set it apart from it’s competition?
Answer: We are family owned and operated. We strive on providing friendly service.

Question: How has owning your ATMs helped your business?
Answer: It has provided us another way of getting people into the store to purchase other things.

Question: How has your experience been with the level of ATM support and service you’ve received?
Answer: Great! Setup was a breeze, and we love the online reporting features and live app balances.

Question: What is one challenge in today’s business atmosphere of owning a c-store?
Answer: Keeping up with the ever changing technology advancements.

Question: How is Prime Stop overcoming the challenge you listed?
Answer: We attend Shell meetings, and stay in touch with our support software company. Staying up to date is very important to prevent credit card fraud.